IMPORTANT
> First paragraph: Why are you writing. This is "the grab," your chance to grasp your reader by the collar and get their attention. Offer some specific, focused information regarding the job you're seeking and a few core strengths that demonstrate your suitability for the position.
> Second paragraph: What you have to offer the employer. This is your book where you highlight examples of the work performed and achieved results. Draw on your key competencies from your resume, although don't copy it word for word. Bullet points in this paragraph are extremely effective in drawing your reader's eye to your successes.
> Third paragraph: Your knowledge of the company. Show that you did your research and know something about the business and how you can contribute to its mission.
> Fourth paragraph: Your closing. Summarize what you would bring the position and suggest next steps by requesting a meeting or suggesting a call.
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